By Angela Baca
The “About Us” section of your web site says something important about your company as portrayed by your digital presence. Depending on the perspective of the site visitor, this information should be mildly helpful, extremely informative, or somewhere in between. This tutorial explores why you should put careful thought into the details of the “About Us” page on your site.
When some people click on the “About Us” section of a site, they are deciding if they want to purchase from that company. These people benefit from details about the person or organization that operates the web site. Details might include: company location, business philosophy, years of experience, other qualifications, and why a person should buy from that site.
The company location usually rests in the “Contact Us” section of the web site. However, in “About Us,” you can give a location like “Dallas, Texas” as a simple point of reference. The business philosophy helps the user to understand how the owner or company perceives the business and the clientele. If the philosophy is agreeable, it can be a major selling point. If the philosophy is disagreeable, it can hurt the customer’s perception of the business.
Years of experience and other qualifications can also be helpful for visitors seeking a service that requires certain skills. Some viewers also know that qualifications can be exaggerated or completely fabricated. Some businesses use customer testimonials instead of qualifications.
Why a person should buy from your site may be viewed as a business philosophy or a set of qualifications. There are many possible combinations of company details. In other instances, providing this detail is your opportunity to describe exactly and concisely why your business offers a better product or service than competitors. You are making a case for why customers should choose you. Your business plan may be helpful in constructing this blurb.
If the rest of the site is expertly designed, be sure to pay attention to the details and style of the “About Us” section. Otherwise, a haphazard blurb could reflect the wrong image of the company.
Here is an example of a helpful blurb:
“Cinnamon Electronics is a Virginia-based company that specializes in quality appliances for your business. We offer personalized service and strong warranties to back our products.”
Here is an example of a weaker blurb:
“Discover Cinnamon Electronics. Check out our cheap prices.”
Whether you are operating a casual web site that does not get too bogged down in details or a major site with serious ambitions, every site owner needs to think about what they put out there in the virtual realm. The “About Us” section will show up in Internet searches of the company name. Don’t put anything in this section or anywhere else on your site that you don’t want the public to know.
Depending on the goals for a site, the “About Us” section can be an important way to communicate information about a company with an Internet presence.
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