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Saturday, April 3, 2010

Getting Starting With EPN - (How to get approved)

Becoming an eBay affiliate, (joining the EPN network) is one of the more attractive options for many online marketers. This is in great part due to the huge range of products you can promote, the availability of software tools to use, and other reasons.

However due to the proliferation of scammers, cookie stuffers, and other 'black hat' types, getting approved has become more difficult in recent years.

Here are some tips to take note of when applying for EPN:

1) You don't need to have one of the most popular websites on the net to be accepted. However, EPN wants to see a site that is at least somewhat established, and doesn't appear to be made just for the reason of showing ebay ads.

Tip: Don't submit a brand new site, or a site that is not yet indexed by search engines.

2) Your site should have content which will attract visitors who want to buy items at ebay. There are some great software programs like phpbay and BANS (Build a Niche Store) you can use to show ebay auctions on your site. However, your site should be able to stand on its own with content ... and without ads.

Tip: Add unique content. Keep ads off the homepage, before and after getting accepted by EPN.

3) Have credible information and contact pages on your website. EPN likes to know exactly who is responsible for your site/s.

Tip: Your site should have an "About Us/Contact" page, a "Privacy" page, and the all the domain whois contact info should be consistant and accurate. If you use 'Domains By Proxy', it might be a good idea to turn it off for a while after subitting to EPN.

>>>Trouble Setting Up Your EBAY Site?<<<
>>>Trouble Getting Approved By EPN?<<<


It's not that uncommon to be rejected by eBay Network or have problems setting up. There has been some good feedback on a service offered at Syndram Designs which includes setting up a website for you which will get you into the EPN affiliate program. Rich claims to have a 98% success rate getting you set up.

The service includes:

*Domain research
*Niche research
*Add Contact and Privacy policies required by EPN *WP plugins to help your site grow and succeed.
*Seach Engine Optimization
*Customized design, including a custom logo/header.
*15 to 20 pgs. of unique content.

You can find out more about this service at http://syndramdesigns.com



A WP Plugin to Boost Rankings?

How to Increase Profits by Selecting the Best Ad Campaign

An average of 20 percent of a businesses’ yearly revenue goes toward sales and marketing efforts. In tough economic times, it is particularly important for businesses to select an advertising campaign which targets the right customers and provides the most value for the price.

Research the competition. Find out which companies are doing well in sales and reputation, and study their online presence. Study how other leading companies utilize social media, ezine articles and other online content to promote products and services. Free software is available to perform search engine analysis to determine where various companies rank on major search engines.

Don’t waste precious dollars on advertising to the wrong groups. Conduct simple surveys to determine customer demographics. Then make sure your message gets out to the right potential customers. Facebook and Twitter advertisements may be more appropriate than newspaper and other print ads. Certain businesses benefit from concentrated local advertising in a small geographic area.

You can design an advertisement campaign without breaking the bank. Many opportunities exist online for free advertising, including free classified advertising, ezine articles and social media postings. Free classified advertising and content development for posting articles and social media messages takes time.
If your business has an advertising budget, place pay-per click ads, or hire a company to handle the advertising campaign.

Split-testing is a commonly used technique to determine which ads are most effective. Run several ads concurrently in the same media outlets for the same duration of time and compare click-through rates and sales conversions. Constantly assess which advertisements are producing results, and discontinue poorly performing campaigns.

Set up an email autoresponder for business communication. A company website or a simple capture page is enough to start building an email list of potential customers. Automated systems allow companies to regularly broadcast messages to a large number of people to announce new products, offer discounts, and survey customers. Automation is not just for large companies. Many smaller businesses will benefit from autoresponder to help implement the selected ad campaign.
Study the competition, target advertising to the right groups and run concurrent ad campaigns with an email autoresponder.

Whether your business has an advertising department or chooses to outsource, advertisement is a critical element of retaining customers, improving reputation, and increasing sales.